Making sense of emerging tech markets at Venturescale.to. Fractional operator and execution partner. Alum at On Deck Founder Fellowship (ODF10).


Global Appearance

My work has been featured globally across multiple platforms:

Free Guides

How to Generate SaaS Business Ideas

I'll share three powerful frameworks that I frequently used in my consulting to help identify untapped market niches.

How to Build Better Digital Products?

Look for problems that bother many people. If more people have the problem, it's more important to solve.

How to Go From Idea to Market, Fast?

I'll share my product framework helping you in conducting effective testing throughout the product development process.

Join My Free Newsletter

Principles for product thinking & problem-solving for builders, founders and professional generalists.

Reader's Testimonials

Read My Full Story

Learn more about my journey, thinking process, and how I got started:



About Me

Hey, nice to meet you! I'm Zoe, I build things on the Internet.My background comes from GTM, working alongside founders as an operator, and decoding technology businesses through writing.Today, I analyze emerging technology markets through Venturescale.to. I help investors, founders, and strategists make sense of messy markets by synthesizing fragmented signals into clear, actionable market narratives.I also selectively work with clients to move important initiatives forward. I'm based mostly in Southeast Asia and work remotely for U.S. clients. Most of my work is done asynchronously across time zones.Early on (pre-AI boom), I was known for building products with low-code tools. My AI summarizer reached Product Hunt #1 and was featured in HackerNoon and tech blogs across seven countries.Fun Fact: I dabbled in electronic music production and released an EDM song on Spotify via a record label based in Miami, United States.


Experiences

Archetype

  • Builder mindset. Creating, testing, and learning through action.

  • Curiosity-driven. Following interesting questions wherever they lead.

  • Cross-functional practitioner across product, marketing, design, and business.

How I Learn

  • Learn by doing, building & creating

  • Pursue knowledge in T (width and depth)

  • Micro consumption, macro execution

  • Cross-disciplinary, a multifaceted approach

When I'm Not Working

  • Meditating, practicing breathwork, and creating space to think.

  • Some of my best problem-solving happens in moments of stillness, solitude, and reflection.

  • Experiment with biohacking—not to maximize performance, but to better understand how my mind and body work.

On Product

  • Focus on the customers' problem before the product.

  • Look for painful problems that people are already paying to solve.

  • Build things you genuinely wish existed.

On Writing

  • Concise writing derives from clear thinking

  • Clear thinking comes from a focused mind

  • A focused mind is cultivated by intention

Favorite Quotes

  • "Figure out how to figure it out"— Sam Altman.

  • "Be alone, that is the secret of invention; be alone, that is when ideas are born" — Nikola Tesla.

  • "Entrepreneurship is not about starting companies; it's about solving problems." — Michael Seibel.


Social Media


I build behind the scenes, work deeply, and share mindfully. Occasionally, I'll reach out to people I find interesting.These are my only official social media and publishing channels:



Welcome to my bookshelf 📚!


Every book here earned its place. Some challenged my thinking, some helped me navigate a particular chapter of life, and some simply arrived when I needed them most.This isn't a list of the "best" books or must-reads. Just the ones that genuinely made an impact on me.If a book has shaped the way you think too, tweet me on X—I'd love to hear your recommendation.

  • The Hidden School: Return of the Peaceful Warrior — Dan Millman. A reminder that the biggest lessons rarely come from extraordinary moments, but from how we approach ordinary life. This book shifted my focus from chasing answers to paying better attention.

  • Why I Write — George Orwell. This essay changed how I think about writing. It reminded me that the best writing isn't about sounding smart—it's about making ideas clear enough that they can genuinely help someone else.

  • Without Their Permission: How the 21st Century Will Be Made, Not Managed — Alexis Ohanian. This book reshaped how I think about the internet. Instead of waiting for permission from gatekeepers, it encouraged me to build, share, and let the internet decide what deserves attention.

  • The Almanack of Naval Ravikant: A Guide to Wealth and Happiness — Eric Jorgenson. It encouraged me to think in terms of leverage—using code, content, and systems to create value that scales beyond my own time and effort.

  • The Dip: A Little Book That Teaches You When to Quit (and When to Stick) — Seth Godin. It gave me permission to be more intentional with my commitments. Saying no isn't a sign of failure—it's often what creates room to say yes to something that deserves your best work.

  • Who Moved My Cheese? — Spencer Johnson. Whether it's business or life, things change faster than we'd like. This book taught me that adapting early is often a bigger advantage than being right.

  • Hunch: Turn Your Everyday Insights Into the Next Big Thing — Bernadette Jiwa. Instead of waiting for inspiration, I learned to become more observant—to look for unmet needs, ask better questions, and connect seemingly unrelated dots.

  • How Google Works — Eric Schmidt and Jonathan Rosenberg. The best organizations aren't defined by hierarchy—they're built around talented people, fast decision-making, and a culture that encourages experimentation.

  • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration — Ed Catmull. Great ideas don't emerge from perfect plans—they grow in environments where people feel safe to experiment, fail, and improve together.

  • The Art of War — Sun Tzu. This book taught me that strategy is often about what you choose not to do. The best decisions come from understanding the situation deeply before making a move.

  • Big Magic: Creative Living Beyond Fear — Elizabeth Gilbert. This book helped me make peace with imperfection. Creativity isn't about waiting until you're fearless—it's about creating anyway, even when doubt comes along for the ride.

  • The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution — Walter Isaacson. It reminded me that every great invention stands on the shoulders of countless others. Progress happens when curious people openly share ideas and keep pushing them a little further.

  • When You're Ready, This Is How You Heal — Brianna Wiest. I found comfort in its reminder that growth doesn't always look dramatic. Sometimes the most meaningful progress is learning to accept yourself with a little more honesty and compassion.

  • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days — Jake Knapp. This book changed how I approach ideas. Instead of debating whether something will work, it taught me to build a simple version, learn from real people, and let evidence guide the next step.

  • Pulling Your Own Strings — Wayne W. Dyer. This book reminded me that freedom begins with taking ownership of my choices. The more I stopped living by other people's expectations, the more intentional and authentic my life became.

  • Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered — Austin Kleon. This book gave me permission to share before I felt ready. Instead of waiting until my work was perfect, I learned that publishing the process is often just as valuable as publishing the finished product.

  • The Four Agreements: A Practical Guide to Personal Freedom — Don Miguel Ruiz. What stayed with me is how much unnecessary suffering comes from our interpretations rather than reality itself. A small shift in perspective can completely change how we experience a situation.

  • The Surrender Experiment: My Journey into Life's Perfection — Michael A. Singer. This book challenged my instinct to control every outcome. It made me wonder what could happen if I spent less energy resisting life and more energy responding to it with openness and trust.

  • Striking Thoughts: Bruce Lee's Wisdom for Daily Living — Bruce Lee. Bruce Lee's philosophy goes far beyond martial arts. It challenged me to stay adaptable, question fixed beliefs, and treat self-improvement as a lifelong practice.

  • The 7 Habits of Highly Effective People — Stephen R. Covey. It gave me a framework for making better decisions—being proactive, prioritizing what matters, and thinking in terms of long-term value rather than short-term wins.

  • Mindfulness, Bliss, and Beyond: A Meditator's Handbook — Ajahn Brahm. It taught me that meditation isn't about achieving extraordinary states. It's about patiently returning to awareness until the mind naturally settles on its own.

  • Delivering Happiness: A Path to Profits, Passion, and Purpose — Tony Hsieh. Beyond the business lessons, what stayed with me was the idea that success feels more meaningful when it's rooted in purpose, relationships, and creating value for others.

  • Tao Te Ching — Lao Tzu. This book taught me that not everything worthwhile comes from striving harder. Sometimes clarity comes from slowing down, letting go of control, and trusting the natural course of things.

  • Atomic Habits — James Clear. This book found me at the right time, when I was trying to rebuild my routines.

  • Deep Work: Rules for Focused Success in a Distracted World — Cal Newport. One lesson stayed with me: attention is finite. Every distraction is a trade-off, and where I choose to place my focus ultimately shapes what I create.




Apply For Sponsorship


Thank you for your interest in purchasing sponsorship for Zoe's Build & Launch.Please fill out the form below and I'll get back to you soon.I will reach out to you in 24 hours—if you are a good fit.

  • Reserve your slot using the Application Form below

  • Wait for application review and email confirmation

  • Pay and checkout securely using Stripe

  • We'll coordinate date/time, ad materials and copy