Hi👋 I'm Zoe Chew

Product builder at Co. @ New. Product Hunt #1 & Lifehacker (I Lazy to Read). Hacker Noon 2020 Noonies Winner. Product & community consulting for tech cos (US/APAC).

🚀 Products I Build

I build and launch ideas into working product in 24 hours

🛠️ Services I do

I work with teams and tech cos (post-product, post-revenues) in product communication and user base discovery.


Product — Craft product pitch, pre-launch / post-launch awareness
Community — Create potential user base, build community, content development & inventing ways to cultivate interaction
Research — Market research, user interview, industry analysis, develop strategy & plans

🎯 Personal goals 2021

I'm taking some crazy challenges:


TaskProgress
🚀 Launch products/6
📚 Books per year1/24
✍️ Blog posts /12
📧 Email list2,3K/5,000
📜 Blog traffic per month40K/60,000
🧘🏻 Meditate min per day 36/40
🏃 Exercise min per week 102/180
📲 Phone screen hr per day2.1/1.5
👋 Meeting founders/30

😻 Hacker Noon interview

Video: I shared on Hacker Noon (leading tech publication) on how I built & launched products



✍️ Articles I write

I write about how I prototype to solve business and productivity problems

📈 Growth & milestones

I build things and grow them into traction, revenue & profit

🧰 Tools & resources

My best resources for getting started in product making, Notion, no-code and digital productivity


📚 Books I've done

I've read 93 new books in 3 years. Mostly on mindset, business and tech.

💖 Words from community

"Wall of Love" to appreciate all the feedbacks I've received about my public projects:

☕ Send me coffee

If you're feeling generous & love my work, you can buy me a coffee at:


Keevan Dance — Your work is very inspiring! Keep at it I love following it! 💪🤘
Saman — Love your articles. Keep writing.
Jonas Krauss — Hey Zoe, thanks for sharing your story how to launch on product hunt!
Kris Zhou — Really great idea to share your reading list with key learnings. Good job!
Harvey — Your Notion Page is soooo awesome. I was thinking about my long-term goals all weekend and your portfolio really helped me to re-focus my 2019 goals. Thank you.
Guy Lhoest — Simple, nice and functional. Love your enthusiasm.
Christopher Koniges — Nice work. Much better than other summarizess I've used.

👋 Let's connect

I'm active on Twitter. You can also connect with me via:



Join 2,293 people who Build & Launch

Each month, I break down a product idea and build a prototype around it. I share my product process you can't find on Google.

👋 I'm Zoe. Here's my story.

I'm a product builder in tech. My apps have been featured on Product Hunt #1, Lifehacker US, Hacker Noon Noonies Winner, and tech blogs in 7 countries.

I work with US/APAC remote teams and tech cos in product, communication, user base discovery & community strategy. Previously, I started as a digital marketing consultant and spoke publicly about paid Ads & online strategy.

I spend my weekends growing NotionTrackerSuite (US$4,700 sales in 23 days), MVP newsletter (2.2K subs), Medium blog (40K/month traffic) and Twitter audience (5,000+). View all growth screenshots.

My "sandbox" model is designed to launch startup experiments, identify founder-market fit, sharpening problem-solving skills, and eventually discovering a project that I love to develop further: traction, team, company.

Current work 👩💼

Consulting — Working with international clients (US/APAC) in B2BBuilding — NewCo through "sandbox" model and startup experimentsWeekend — Growing Notion TrackerSuite and MVP Newsletter


Previously ⬅️

1st Business — Started as a digital marketing consultantMarketing Trainer — Spoke publicly about SEO, paid Ads & WordPressBackground — First Class Honor in International Business & Marketing


Long-term career goal 🎯

Building and launching NewCoImprove other people's lives through tech and designStart a business, sell a business, invest in startups, exit in startups


I’d like to learn more about 🧠

Industry — Social network, marketplaces, future of work, passion economySkills — Product management, go-to-market, pricing & financial modeling


Strength profile (clients' feedback) 👍

Strategic and critical thinking analysisCombination of marketer, product thinker & designerCreative content creator


Tech journey 🚀

Pivoted from digital marketing career into the tech industry [Feb 2019]Got into product building and fast prototyping to train my product skills [March 2019]Learned to code and launched "I Lazy to Read" ft. on Product Hunt #1 and Lifehacker [May 2019]Started getting inbound leads from US startups and VC-backed tech cos reaching out for product consulting [Jun 2019]


Coding journey ⚡️

Picked up Ruby on Rails & CSS, failed to go through courses and gave upRealized learning to code without building products led me going nowhereStrategy: only learn courses when I need to build specific features or prototype


How I learn ❤️

Learn by doing, building & creatingPursue knowledge in T (width and depth)Cross-disciplinary


Marketing stack 🚨

Analytics — Google Analytics, Hotjar, Google Tag ManagerAds — Facebook Ads, Instagram AdsEmail — MailerLite, Substack, MailchimpOutreach — Snov.io


Tech stack 💻

Python, Django, APIsFront-end: HTML, CSS, JavascriptNo-code stacks: Glide, Carrd, Zapier, Airtable, Coda, Typeform, Parabola, Sheets


Remote stack 🌎

Meeting — Zoom, Meet, Google CalendarResources — Notion, Miro, Google Drive, Google DocsMessaging — Slack, Gmail


Workstation setup 👩💻

Device — MacBook Pro 13" 2019, iPhone 11Ergonomics — Logitech K380 Keyboard, Anker Optical MouseIdeas — A5 notebook, scrapbook, pen


Personality 😃

ENTJ Extraversion (E), Intuition (N), Thinking (T), Judgment (J)Value people experienceLove to surround with like-minded people, both online and offline


My lessons 💥

Don’t chase new startup ideas. Focus on the problems to solve, then you will have ideas.Build something you wish existed and become the user of your own product.The best sign for product market fit is when (enough) people pay to use your product.


Favorite quotes 💎

What you think, you become. What you feel, you attract. What you imagine, you create.Figure out how to figure it out — Sam Altman.Try until you stop failing.


Join 2,293 people who Build & Launch

Each month, I break down a product idea and build a prototype around it. I share my product process you can't find on Google.

🛠️ Consulting services

My name is Zoe Chew. I work with US/APAC remote teams and tech companies with global market accessibility. I offer my help in the area of product strategy, communication, user base discovery, and community development.

As someone with an entrepreneurial background, I offer my consulting experience, operations & project management skills to the company I get to work with. When we work together, you can expect my support and availability at your best timing.

How can I help 🤗

Product — Value proposition, copywriting, creatives, validation, pre-launch / post-launch awarenessCommunity — Invent campaigns, build community, cultivate interaction to reach product advocacyPresentation – Run online events or webinars, host session, showcasse product valuesCommunication — Business development, outreach to potential leadsStrategy – Sequence the right mix of digital channels, build into flow of execution


Things we do together 🙌

Develop a strategic plan to drive changesImplement and execute action itemsWeekly sync-up call & supportAudit and provide feedbackAssist clients with tools recommendationResearch & information gathering for the projectsOutreach to refer potential leads


What I look for 🚀

I work with teams and tech cos (post-product & post-revenues) with resources & investment for a monthly retainer engagement basis. I'm interested to work with:

Founders — who are passionately building great products, willing to listen to users, have specific knowledge in the market they operateA product — that is currently accessing to international, cross-border market & target audienceA team — who have been shipping product features and now looking to drive awareness + reach community advocacy from usersSize — tight team that can sync up with consultant easily & take decisions to action fastRemote — company that practices global distributed team


Remote stacks 💻

Meeting — Zoom, Meet, Google CalendarResources — Notion, Google Drive, Google Docs / Google SheetsMessaging — Slack, Gmail


Join 2,293 people who Build & Launch

Each month, I break down a product idea and build a prototype around it. I share my product process you can't find on Google.

💖 Wall of Love

Just wanted to take a moment to appreciate all the kind words that I've received on Twitter, Medium & LinkedIn. Thank you so much for the love on my prototype, Notion template, and startup MVP! Some IRL friendships are made because of DM & public comments like these:

Join 2,293 people who Build & Launch

Each month, I break down a product idea and build a prototype around it. I share my product process you can't find on Google.

🧰 Product Building Tools

My best resources for getting started in product making, Notion, no-code, digital productivity, and fast prototyping. I've combined my thought process in building things and tried-and-tested recipe into creating these tools—of course, backed by real results in the work I do.


Notion TrackerSuite

Are you a knowledge professional dealing with scattered digital notes, ideas and files? Want to finally get things done by establishing a sustainable digital workflow for both personal and work life in 1 place?

Notion TrackerSuite includes 12 productivity templates + 10-part Notion training videos. Learn to build a high-performing "digital system" using Notion that connects your planning + execution activities from A to Z.

How it works? Full case study

Notion TrackerSuite - 12 high-performing digital systems in Notion | Product Hunt

Book Tracker (Notion Template)

Create your "digital library" in Notion using this book tracker template. Keep track of your reading:
Reading progress (Started, Finished, Wishlist?)Keep book notes & highlightSort book list by category & genreBook cover image for each book entryStar rating systemManage your "favorite" booksPainless way to share your book list
How it works? Full case study


Habit Tracker (Notion Template)

Keep track of your daily habits and master discipline in 1 place using this Notion template:
A one-page habit tracking toolOne-click to check your daily goalsDaily check-in in calendar date & dayGenerate colored “heatmap” to see your overall consistency (done or skipped?)Separate monthly views for your habit snapshot (Jan, Feb, Mar...)
How it works? Full case study


Finance Tracker (Notion Template)

Get better at earning, saving and growing money by tracking your money habits. In this template:
Track income and expense by categoryUpload receipts for tax purposesOrganize personal vs. business spendingRelated banking accountReference item and organization nameAnalyze cashflow for personal finance healthSeparate monthly views for financial snapshot (Jan, Feb, Mar...)
How it works? Full case study


How I rank on Product Hunt #1

I was invited to speak at Rakuten RapidAPI online webinar about my process in building and launching an app. Here's the real case study (video presentation + slide) on how I built + launch an app in 24 hours:
Ranked on Product Hunt #1Featured on Lifehacker USHit 300 daily visitors (in 14 days)Spend $0 marketingView all stat screenshots in the Download button below

I Lazy To Read - Auto-summarize any online article | Product Hunt

Food Delivery App (Glide Template)

Want to start a food app business without knowing how to code? This template is built in Glide that allows you to adapt the app content in Google Sheets and launch your own app in 5 minutes!

This app template includes fully functional app features. Designed based on real food app startups like Blue Apron and HelloFresh:

List food menu, Browse food menu, Meal descriptions, Select meal options, Place orders, Add to cart and Payment integration with Stripe.

How it works? Full case study

Try and test the mobile app demo for yourself!


Online Store App (Glide Template)

Start your own online store app selling clothes, shoes, accessories without knowing how to code. This template is built in Glide that allows you to adapt the app content in Google Sheets and launch your own app in 5 minutes!

This app template includes fully functional app features. Designed based on real eCommerce apps and online shopping startups:

Product listing, Filter by product categories, Display similar products, Browse sneakers, Customize shoe sizes (men & women), Community photo-sharing, Add to cart, and Payment integration with Stripe.

How it works? Full case study

Try and test the mobile app demo for yourself!


Personal FAQ Website (Carrd Template)

Want to land more client gigs? Now it's time to set up your own personal website page and content directory, without knowing how to code.

This template is built with Carrd and Airtable. You can quickly tweak, drag-and-drop web elements and launch your website in 10 minutes!

Template features: One-page website with multi-section, About me and Contact me, FAQ listing directory, Sort content listing by category, Search FAQ content database, Multiple call-to-action sections, Mobile responsive

How it works? Full case study

Try and test the website demo for yourself!


Productivity Dashboard (Notion Template)

Get your work+life together in one Notion dashboard. Unify everything from goals tracking, to-dos planning, ideas—all in one place.

In this template, I carved out dedicated sections on Notion to help you put things together:
Tracking areaProject areaTime block areaCalendar area
How it works? Full case study


Join 2,293 people who Build & Launch

Each month, I break down a product idea and build a prototype around it. I share my product process you can't find on Google.

🙋 Book a Video Call

Book a "build-with-me" or "show-me-how" session. Clients usually seek 1:1 video call in the areas where I've built credible track record in the public—including advising for building startup ideas without code, setting up Notion templates with multi-features for customized needs & getting started in product building.


Notion Consultation 60 min

Get your ideal Notion setup with the help of a Notion hacker. Want to have your unique Notion workspace but not sure how to build it? Fully customized, multi-functionalities, multi-logic Notion templates—just ask, and you shall receive. Let's build together:


Product Session 60 min

Got an app idea but not sure how to build without code? Don't really know what and how to validate your idea using the right steps? Totally confused about what to work on next for your product idea? How to get your product in front of the customers? Let's get working:

About Notion Consultation 📝

For inspiration, my past clients have expressed their needs in building a Project Management Tracker, Angel Investment Tracker, Searchable Content Database, Performance Tracker, Learning Management System, Daily Task Planner, etc.

This video consultation is for
You want a fully customized Notion setup being done by the end of a video call You don't know how to build it yourself and your ideas can't be satisfied through learning self-paced Notion tutorialsYou want to organize your stuff in your unique way

Before the session

Your thoughts will be helpful for me to prepare our consultation:
What're your primary use cases or purposes for this custom Notion page(s)?What do you wish to accomplish from using this new Notion page?List of functionalities/features of your ideal Notion page
Some of my past clients shared with me an outline that consists of (Features list, Function outline, workflow outline, database components, how to display, view, and edit)

During the session

Ideation - Walk me through the ideas you want to buildSolution - Map out the key functionalities and features of your Notion pagesBuild - Customize and build the Notion pages togetherWorkflow - Show you how to use the new Notion page & establish a workflow
After the session

You'll receive the Zoom video recording our our 60 min session.

How to book?

Upon purchase of your consultation via PayPal, you'll be redirected to a Calendly page to confirm your time slot. Book now using the button below:

About Product Session 🚀

Some of my past clients have done sessions in addressing these needs: How to frame an idea or problem to solve? How to validate a startup idea? What are the no-code tools for X? What steps to work on next for the product? How to build an audience for early adopters? and more...

Before the session

You can send me a brief outline of your product idea including initial thoughts on:
Who do you build it forWhat problems you're trying to solveWhere you are in the process (ideation, validation, marketing, etc.)Areas you need help the most during the session
During the session

Ideation - Walk me through the idea you want to buildProblem - Are you solving a valid problem? Use these 6 ways to find out!Solution - Let's map out the possible solutions and create the right value offerings for potential customersKey functionalities - Help you map out the key functionalities of your app, so you know "what" to buildNocode tools - Help you choose the right nocode tools, compare pros & consPlan - Create a product building process and break down into small achievable steps
After the session

You'll receive the Zoom video recording our our 60 min session.

How to book?

Upon purchase of your consultation via PayPal, you'll be redirected to a Calendly page to confirm your time slot. Book now using the button below:

Join 2,293 people who Build & Launch

Each month, I break down a product idea and build a prototype around it. I share my product process you can't find on Google.

Home / ✌️ I'm Zoe Chew, Product Builder.