Hi👋 I'm Zoe Chew

Product builder, Product Hunt #1 & Lifehacker (I Lazy to Read). Product & community consulting for tech cos (US/APAC). Co. @ New

🚀 Products I Build

I build and launch ideas into working product in 24 hours

🛠️ Services I do

I work with tech startups (B2B SaaS & Consumer) in product communication and user base discovery


Product — Help tech startup with product pitch, pre-launch / post-launch awareness
Community — Create potential user base, build community, content development & inventing ways to cultivate interaction
Research — Market research, user interview, industry analysis, develop strategy & plans

📈 Personal goals 2020

I'm taking some crazy challenges:


TaskProgress
🏢 NewCo in the works
🚀 Launch products2/4
📚 Books per year11/24
📜 Blog posts 6/12
📧 Email list1.2K/5,000
💻 #100DaysOfCode/100
🏃 Exercise 30 mins55/150
👋 Remote call with founders12/30
📅 IRL meetup with founders4/5

✍️ Articles I write

I write about how I build & launch prototype to solve business and daily problems



📚 Books I've done

I've read 93 new books in 3 years. Mostly on mindset, business and tech.


💖 Words from community

"Wall of Love" to appreciate all the feedbacks I've received about my public projects:


☕ Send me coffee

If you're feeling generous & love my work, you can buy me a coffee at:

Keevan Dance — Your work is very inspiring! Keep at it I love following it! 💪🤘
Saman — Love your articles. Keep writing.
Jonas Krauss — Hey Zoe, thanks for sharing your story how to launch on product hunt!
Kris Zhou — Really great idea to share your reading list with key learnings. Good job!
Harvey — Your Notion Page is soooo awesome. I was thinking about my long-term goals all weekend and your portfolio really helped me to re-focus my 2019 goals. Thank you.
Guy Lhoest — Simple, nice and functional. Love your enthusiasm.
Christopher Koniges — Nice work. Much better than other summarizess I've used.

📜 Join 1200+ subscribers

Each month, I break down a product idea and build a prototype around it. I share my product process, toolkit & template you can't find on Google


👋 Let's connect

I'm active on Twitter. You can also connect with me via:



👋 I'm Zoe. Here's my story.

I'm a product builder in tech & design. My app has been featured on Product Hunt #1, Lifehacker and tech blogs in 7 countries. I also consult US/APAC tech startups in product communication & user base discovery. Starting NewCo. I'm based in Kuala Lumpur, Malaysia.


Current work 👩💼

Remote — Working with international startup clients (US/APAC) in SaaS, PaaS & ConsumerBuilding — NewCo, intersection between social network & SaaSConsulting — Product & communication strategy in tech


Previously ⬅️

1st Business — Started as a digital marketing consultantMarketing Trainer — Spoke publicly about SEO, paid Ads & WordPressBackground — First Class Honor in International Business & Marketing, Taylor’s University


Long-term career goal 📈

Building and launching NewCoStart a business, sell a business, invest in startups, exit in startupsInterested to establish/work with tech accelerator or VC firm


I’d like to learn more about 🧠

Industry — Social network, marketplaces, future of work, passion economySkills — Product management, go-to-market, pricing & financial modeling


Strength profile (clients' feedback) 👍

Strategic and critical thinking analysisCombination of marketer, product thinker & designerCreative content creator


Tech journey 🚀

Transition from a marketer background into product/techAttempted to “startup” with no prototype (was going nowhere)Learn to do fast prototyping and build working products in 24 hours


Coding journey ⚡️

Picked up Ruby on Rails & CSS in 2016, failed to go through courses and gave upRealized learning to code without building products led me going nowhereStrategy: only learn courses when I need to build specific features or prototype


How I learn ❤️

Learn by doing, building & creatingPursue knowledge in T (width and depth)Cross-disciplinary


Marketing stacks🚨

Analytics — Google Analytics, Hotjar, Google Tag ManagerAds — Facebook Ads, Google Search AdsEmail — MailerLite, Substack, Mailchimp


Tech stacks 💻

Python, Django, APIsFront-end: HTML, CSS, JavascriptNo-code stacks: Glide, Carrd, Zapier, Airtable, Coda, Typeform, Parabola, Sheets


Remote stacks 🌎

Meeting — Zoom, Whereby, RemoteHQ, Meet, Google CalendarResources — Notion, Miro, Google Drive, Google DocsMessaging — Slack, Gmail, WhatsApp


Workstation setup 👩💻

Device — MacBook Pro 13" 2019, iPhone 11Ergonomics — Logitech K380 Keyboard, Anker Optical MouseIdeas — A5 notebook, pen


Personality 😃

ENTJ Extraversion (E), Intuition (N), Thinking (T), Judgment (J)Value people experienceLove to surround with like-minded people, both online and offline


My lessons 💥

Don’t chase new startup ideas. Focus on the problems to solve, then you will have ideas.Build something you wish existed and become the user of your own product.The best sign for product market fit is when (enough) people pay to use your product.


Favorite quotes 💎

What you think, you become. What you feel, you attract. What you imagine, you create.Figure out how to figure it out — Sam Altman.Try until you stop failing.


🛠️ Consulting services

My name is Zoe Chew. I work with cross-border US / APAC tech startup clients with global market accessibility. I offer my help in the area of product communication, product pre-launch / post-launch, creating potential user base, and inventing ways to cultivate community interaction.

My strength in communication also allows me to run online event coordination / webinar that can drive product showcasing & community engagement. I also work cross-border, globally in a remote environment.

As someone with entrepreneurial background, I offer my consulting experience, operations & project management skills to the company I get to work with. When we work together, you can expect my support and availability at your best timing.


How can I help 🤗

Product — Messaging, copy, creatives, pre-launch / post-launch awarenessCommunity — Invent campaigns, build community, cultivate interaction to reach product advocacyPresentation – Run online events or webinars, host session, showcasse value propositionCommunication — Business development, outreach to potential leadsStrategy – Sequence the right mix of digital channels, build into flow of execution


Things we do together 🙌

Meeting for sync-up call, priority & action itemsImplement action plan based on agreed solutionsExecute assigned projects on behalf of clientsDevelop strategy plan to drive changesAssist clients with recommendationResearch & information gathering for the projectsQuasi-biz dev & outreach to refer potential leads


What I look for 🚀

I work with early-stage cos with marketing investment for monthly retainer engagement basis. I'm interested to work with:

Founders — who are passionately building great products, willing to listen to users, have specific knowledge in the market they operateA product — that is currently accessing to international, cross-border market & target audienceA team — who have been shipping product features and now looking to drive awareness + reach community advocacy from usersSize — tight team that can sync up with consultant easily & take decisions to action fastRemote — company that practices global distributed team


Remote stacks 💻

Meeting — Zoom, Whereby, RemoteHQ, Meet, Google CalendarResources — Notion, Google Drive, Google Docs / Google SheetsMessaging — Slack, Gmail, WhatsApp




Private 1:1 Video Session

Zoe Chew

You can choose 30 min or 60 min call options. Once you've checkout on Stripe, we'll schedule a time and get started.


Hey, I'm Zoe Chew. I set up this private 1:1 for new founders who're looking for strategy advice, but don't find a fit yet in my monthly retainer service for early-stage companies.

In this 1:1 video-based session, we'll go through topics of your choice or combination of these:

(1) Audit & review: landing page, product or app idea, marketing campaign

(2) Live walk-through: highlight weakness, opportunities, advice for improvement

(3) Tutorial: The "Show Me How to Do It" session on various nocode prototyping tools

(4) Actionable plan: one-page PDF action lists & thought-process framework that you can implement

(5) Recording: download our video consulting session for re-play

The goal is to work together during the advice session to gain clarity about the product goals you're trying to achieve, navigate from stuck points and move forward with more readiness to take your vision to the next steps.

Previously, I launched an app on Product Hunt #1 & Lifehacker and tech blogs, featured in 7 countries. Before getting into tech, I was a digital marketer & trainer for online ads, SEO & content strategy.

Currently, I work in Product/Community consulting for US/APAC startups. Industries I've worked: SaaS, PaaS, B2B & Consumer. Specifically:

Product: MVP development, problem-solution mapping, building prototypes with no-code

Communication: Messaging, copywriting, product pitch, pre-launch, post-launch strategy, marketing campaigns

Community: user base discovery, audience building, content marketing, online events strategy

Hire for 30-min or 60-min call?



💖 Wall of Love

Just wanted to take a moment to appreciate all the kind words that I've received on Twitter, Medium & LinkedIn. Thank you so much for the love on my prototype, Notion template, and startup MVP! Some IRL friendships are made because of DM & public comments like these:

Home / ✌️ I'm Zoe Chew, Product Builder.