👋 I'm Zoe. Here's my story.

I'm a product builder in tech & design. My app has been featured on Product Hunt #1, Lifehacker and tech blogs in 7 countries. I also consult US/APAC tech startups in product communication & user base discovery. A marketer to coder. I'm based in Kuala Lumpur, Malaysia.

Current work 👩‍💼

  • Remote — Working with companies/clients that I enjoy and grow together
  • Consulting services — product & communication strategy for tech cos in US/APAC
  • Building — side projects to hit Monthly Recurring Revenues (MRR)

Previously ⬅️

  • 1st Business — Started MashWebby as digital marketing consultant
  • Marketing TrainerSpoke publicly about SEO, paid Ads & WordPress
  • Graduated First Class Honor in International Business & Marketing, Taylor’s University

Long-term career goal 📈

  • Bootstrap a profitable SaaS product
  • Start a business, sell a business, invest in startups, exit in startups
  • Interested to establish/work with tech accelerator or VC firm

Tech journey 🚀

  • Transition from a marketer background into product/tech
  • Attempted to “startup” with no prototype (was going nowhere)
  • Learn to do fast prototyping and build working products in 24 hours

Things I’m excel at 👍

  • Good at connecting with people and build trust
  • Combination of developer, marketer and designer
  • Able to communicate and lead discussion

Marketing stacks🚨

  • Analytics — Google Analytics, Hotjar, Google Tag Manager
  • Ads — Facebook Ads, Google Search Ads
  • Landing page —  Unbounce, Optimizely, copywriting
  • Site optimization — WordPress, SEO audit, web speed optimization
  • Email — MailChimp

Tech stacks 💻

  • Python, django, APIs
  • Front-end: HTML, CSS, Javascript
  • No-code stacks: Elementor, Airtable, Notion, Coda, Typeform

My coding journey ⚡️

  • Picked up Ruby on Rails & CSS in 2016, failed to go through courses and gave up
  • Realized learning to code without building products led me going nowhere
  • Strategy: only learn courses when I need to build specific features or prototype

Remote stacks 📢

  • Meeting — Zoom, RemoteHQ, Google Hangouts, Google Calendar
  • Resources — Notion app, Google Drive, Google Docs / Google Sheets
  • Messaging — Slack, Gmail, WhatsApp

Workstation setup 👩‍💻 

  • Device — MacBook Pro 13-inch 2019, iPhone 11
  • Ergonomics  — Logitech K380 Bluetooth Keyboard, Anker Optical Wired Mouse
  • Ideas — A5 hardcover plain 200-pages 145x213mm leather notebook, pen

Stuff I discuss about 🔥

  • Technology, products, startups, ventures
  • Mindset, personal growth, daily routine

When I’m not working 🍷

  • Spend time at business events and networking
  • Invest in social network connecting with founders and entrepreneurs
  • Exercise, read, make electronic music, DJing for fun

Languages I speak & write 🌐

  • English, Mandarin, Malay, Cantonese

How I learn ❤️

  • Learn by doing, building & creating
  • Pursue knowledge in T (width and depth)
  • Cross-disciplinary

Personality 😃

  • ENTJ Extraversion (E), Intuition (N), Thinking (T), Judgment (J)
  • Value people experience
  • Love to surround myself with people – both online and offline

My lessons 💥

  • Don’t chase new startup ideas. Focus on the problems to solve, then you will have ideas.
  • Ideas do die and must die fast. An idea is not a solution until you’ve validated in the market.
  • Don’t solve problems you are not familiar with.
  • The best sign for product market fit is when people pay to use your product.

Favorite quotes 💎

  • “What you think, you become. What you feel, you attract. What you imagine, you create.”
  • “Try until you stop failing.”